Rule 8 of 9
Help your child wire his/her brain for a different kind of reward.
Recognize that buying is an addiction, given that dopamine is released when we get what we pursue. It isn’t wanting that gets us into trouble, it’s WHAT we want and pursue. Material things don’t satisfy our hunting urge for more than a day or so before we crave more. So notice what you pursue, and help your child discover the emotional rewards of other kinds of chases besides shopping and acquisition. No, he can’t hunt a buffalo, but how about the pursuit of mastery, with something he’s passionate about? A child who loves playing basketball, cooking, writing, music—any passion—practices it, builds resilience, and along the way wires his brain to find fulfilment in a different kind of chase. This is the kind of reward that lasts.
Source: Dr Laura Markham