Students are guided through the process of setting up a business and selling their own products. Students receive a “Business in a Backpack” that provide the raw materials and resources to make a product and launch a fully-fledged micro-enterprise. They are taken through the whole entrepreneurial process using fun interactive games, multimedia, videos and simulations.
This 15 lesson programme takes students through the entire entrepreneurial cycle of starting a business. Students practically apply skills taught on their own business. Raw materials, a workbook and resources to start their own micro – enterprise is provided. Lessons are presented using interactive games, tools and videos.
BUSINESS SAVVY TOPICS
- What do businesses and entrepreneurs do?
Orientating students to what business and being an entrepreneur is all about
Exploring different types of business
- Deciding on a product
Choosing a product to make
Understanding raw materials and inventory
- Naming my business
Investigate different methods used to choose a name
Registering a business
The difference between sole traders and partners
- Designing a logo
What elements form a good logo
What is the purpose of a business logo
- Setting business goals
Developing a business plan
What do I aim to do with my business profits
- Identifying my target market
Plan features that will attract my target market
- My product design
Planning a prototype
Learn to do market research
- My production line
What factory process does my business follow
Manufacture my products
- Setting a selling price
Determine factors which influence the selling price
- Calculating profit?
How do I calculate my profit?
How will I spend my profit
- Identifying features and benefits?
What are the features and benefits of my product?
Understand customer service and how to provide good service
- My Marketing Plan?
Determine what advertisement material will be used
Create a plan to market and sell products
- Final preparations for market day
Final checklist and preparations for selling
- Conclusion and recap
Reflection of the programme
Review lessons learnt
Plan a way forward