Only 13% of the youth in South Africa indicated an intention to start a business. To make things even worse, 61% of young people believe that most young adults that start their own business have to work too hard for too little money. A similar percentage believes that most young adults who have started their own business did so because they could not find a job. This negative perception of owning a business is likely to act as a deterrent to young people and should be changed. Given the changes and challenges in the world of work, we need to promote entrepreneurship as an attractive and lucrative career choice.
Source: GEM Study 2013